The Revitalization of Long Beach Boulevard – Our Namesake Corridor

Metro Blue Line Metro Rail light rail train passes the 1934 U.S. Post Office on Long Beach Boulevard.

Long Beach Boulevard has a long and winding history. Nestled in the center of Downtown Long Beach, the boulevard was once known as American Avenue until 1959, when the City of Long Beach changed its street signs to reflect the name of our city. For years, Long Beach Boulevard was home to many car dealerships, but change occurred decades later, and many of these dealerships left the city for Signal Hill which put together an aggressive plan to capture the lucrative automobile industry. In 1990, the Metro Blue Line entered the Long Beach Boulevard scene and began offering train service to many people traveling to and from Los Angeles.

Today, Long Beach Boulevard is a mixture of scattered residential developments, businesses, and home to Metro stations located at 1st Street, 5th Street, Anaheim Street, Pacific Coast Highway, and Willow Street, where you can hear the sound of train bells buzzing throughout our city. Geographically, the boulevard begins on the north end as a continuation of Pacific Boulevard in Walnut Park in Los Angeles, travels south to Uptown Long Beach through Midtown, and ends at Ocean Boulevard in Downtown Long Beach where the fountains at Terrace Theater Plaza greet visitors and residents alike.

Because Long Beach Boulevard is one of our few major corridors in the city with the Metro Blue Line boldly traveling through it, many see this as a negative distractor from revitalizing the corridor. I believe we have to look at this differently, however, and realize the strong opportunity we have as a city to capitalize on this transit asset. With the right planning, we can encourage more pedestrian activity, job growth, and urban renewal within the Downtown and Midtown regions.

Plans Are Already On the Way

he City of Long Beach for some time has been working to approve a number of projects to enhance our corridor and has put substantial effort into doing so. Projects such as the CSULB Downtown Village  approved for Long Beach Boulevard and 4th Street will house up to 1,100 students and faculty members with new classrooms and an art museum. The
Broadway Block, slated to incorporate the former Acres of Books location on 3rd Street and Long Beach Boulevard, will also include close to 400 residential units, creative office space, and additional university space. Further north, “The Prestigious 1598” is being sold as “the only new condo for sale in Long Beach,” and features 36 condos with five retail spaces for sale. 

Planning Opportunities

The approved projects aforementioned are very encouraging; however, additional planning opportunities must not be overlooked, and we must engage in a continued and often revisited re-envisioning process that takes into consideration the need to accommodate private and public sector job growth along the Long Beach Boulevard corridor, residential net worth equity opportunities, a faster, enhanced, safe Blue Line, more affordable and middle income housing opportunities, and a vibrant business culture that embraces and compliments the Metro stations architecturally.

Pride in Ownership Now

Beauty is in the eye of the beholder, and some may have more tolerance for status quo street designs and upkeep than others. I believe that throughout the Long Beach Boulevard Corridor in the Downtown and Midtown regions there is much opportunity for improvement to be made that can be done before developments are complete. Potential improvements include:

  • An improved street tree design by planting shaded trees in between the existing rows of California fan palm trees
  • Repainting the historic light poles
  • Replacing decades-old tree grates
  • Creating shared green space and pocket parks
  • Pop-up shops, restaurants, and artistic spaces
  • Boulevard monthly fairs
  • Property façade improvements
  • Continuing to improve median planting

What’s Next?

Long Beach Boulevard, the namesake passageway that cuts through our city, deserves the type of thoughtful planning, attention and action with the goal of bringing together our diverse communities into a future space that is more livable, successful and vibrant. It can further be a beacon to those looking for a job, a place to live, or a place to celebrate the use of transit as a way to reduce pollutants.

Moderate improvements can help bring up the quality of life for residents who live near the corridor and tourists visiting our city. Increased sales tax revenues from a more successful and vibrant corridor can help to further fund programs to assist people experiencing homelessness and repair streets, sidewalks and alleyways.

I believe the time has come for the community and city to come together to revitalize Long Beach Boulevard, our namesake corridor.

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